How We Increased Occupancy Rates by 35% in Just 3 Months

When one of our Manchester property owners approached us, they were struggling with a concerning 50% occupancy rate. Despite having a stylish and centrally located flat, it wasn’t performing on Airbnb. Within just three months of working with our team, we increased that occupancy rate to 85%—a 35% improvement that significantly boosted their rental income.

The key to this turnaround wasn’t luck. It was a calculated, systematic approach rooted in years of Airbnb hosting experience and a deep understanding of the Manchester market. We started with a full audit of their listing, identifying weak points such as poorly lit photos, vague descriptions, and missing amenities. Our professional photography team stepped in to capture the flat in its best light, and we rewrote the listing to emphasise its strengths—like proximity to Manchester Piccadilly and a newly refurbished interior.

Next, we implemented a dynamic pricing strategy tailored to the local demand. By analysing competitors and adjusting prices in real time, we ensured the listing was always competitive, especially during events like Manchester Pride and football matches at Old Trafford.

Marketing and exposure were also critical. We listed the property on multiple short-let platforms in addition to Airbnb and promoted it through targeted digital ads and our internal database of frequent travellers. To top it off, our professional housekeeping team elevated the guest experience, while our 24/7 communication support helped secure great reviews.

In just 90 days, bookings surged, reviews improved, and the homeowner’s monthly income nearly doubled. If your Manchester property isn’t performing as well as it should, we’d love to show you what’s possible with the right management partner.