The Ultimate Airbnb Pricing Strategy for Maximum Profit

Pricing your Airbnb correctly can mean the difference between a fully booked calendar and an underperforming property. At our Manchester-based Airbnb management company, we’ve developed a data-driven pricing strategy that maximises both occupancy and revenue. Here’s how we do it.

We use advanced pricing software that adjusts nightly rates daily based on supply, demand, seasonality, local events, and competitor performance. This ensures your property is always priced competitively. But we don’t stop there. We calculate a strategic base price based on property type, location, amenities, and nearby alternatives in Manchester. This gives us a solid foundation for adjustments.

When concerts, football matches, festivals, or university graduations happen, demand surges. We track Manchester’s event calendar closely to raise rates accordingly and avoid missing out on high-revenue opportunities. For weekends or high-demand dates, we may increase minimum stays to maximise revenue per booking. During quieter times, we lower minimum nights to fill gaps.

We also offer length-of-stay discounts for 7+ or 28+ day bookings, which reduces turnover costs and increases occupancy during off-peak months. If a property hasn’t been booked within a short lead time, we apply gradual markdowns to attract last-minute travellers without drastically undervaluing the space.

Our team reviews pricing and performance weekly. If a listing is underperforming, we don’t wait—we tweak the strategy immediately. We also apply psychological pricing techniques and use ‘value stacking’ to make listings feel like better deals, even at premium rates.

We continually benchmark against similar properties across Airbnb and other platforms to ensure your pricing remains optimal and competitive. And most importantly, we align with your financial goals—whether you prefer high occupancy or higher nightly rates with fewer bookings.

There’s no one-size-fits-all approach to Airbnb pricing. That’s why we customise every strategy for each property we manage. Want to make sure your property is priced for profit? Our Manchester experts are here to help you hit your income targets—consistently.